- 2018 General Assembly Elections in Karnataka were underway
- Most polls predicted a sweep for the BJP
- Then CM Hon. Siddharamiah contacted Avantari, to come up with a unique campaign for Karnataka Congress
- We made CMTalks app, an app that would constantly be updated with the latest AR videos of the CM
- A user would simply have to scan a poster and the CM would appear and step out of the poster and give them relevant content
- The app was successful at Launch and covered by media everywhere,
- But was halted due to a ban on posters for elections, by the election commission; however, the fact that while the campaign was live, it was seen by more than 10 lak voters, surely contributed to a hung assembly which favored the congress
Media
- https://kannada.news18.com/tag/cmtalks-app-lanching/news/page-25/
- https://www.deccanherald.com/elections-2018/cm-talks-congress-launches-ar-based-campaign-app-karnataka-665935.html
- https://zeenews.india.com/kannada/assembly-elections/kpcc-releases-cm-talks-app-in-bangalore-5282
- https://www.newindianexpress.com/states/karnataka/2018/apr/22/karnataka-polls-an-app-to-bring-cm-siddaramaiahs-posters-to-life-1804772.html
- https://www.indiatoday.in/india/story/congress-welcomes-yeddyurappa-s-move-to-contest-against-karnataka-cm-siddaramaiah-1217043-2018-04-21
- https://m.dailyhunt.in/news/india/english/deccan+herald-epaper-deccan/cm+talks+congress+launches+ar+based+campaign+app+in+karnataka-newsid-86222141