• 2017 we worked on the launch of a brand of Olive Oil for saffola
    They wanted an in-store promotion
  • We offered AR/VR solution to be installed in multiple outlets across Mumbai City
  • We came up with an innovative idea of having MasterChef India Shipra Khanna do a cooking show using the oil
  • Once the user sees the AR/VR they can then taste the food she has made, creating a link between digital and real
  • Campaign lasted for 2 months, and resulted in a 15% increase in sales numbers

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