January 30 2017
Avantari partners with Ushalakshmi Breast Cancer Foundation to launch an interactive app to boost Breast Awareness for early detection of Breast Cancer.
"The Ushalakshmi Breast Cancer Foundation has done tremendous work on the Breast Health Info App and we are proud to be involved in such a great initiative. Our team has introduced gamification elements to the app, which will help users digest the content easily and quickly. Breast Cancer is the most common cancer in the world, and in India, it is affecting women at a much younger age - the highest incidence is between 25-50 years.
Being Breast Aware will help with the early detection of breast cancer, this in turn will significantly improve the chances for successful treatment. Busting the common myths and fears around breast cancer and empowering women with the right information about their options is the best way to support them proactively." - John Paoletto, Head of Marketing.
The Breast Health Info app is scheduled for launch in February 2017.