SOFTWARE / AR RAHMAN
ARxAR
A life-size AR Rahman, anywhere you stand. Placed by detecting the floor with nothing to aim at.
An augmented reality app that let fans place AR Rahman in their own room, at full scale, and take a photograph with him.
Client
AR Rahman
Year
2017
Discipline
Software
Downloads
1M+
Services
AR, ARKit, iOS
The brief
Let a million fans stand beside AR Rahman.
AR Rahman wanted to meet his audience personally at a scale no tour could reach. The encounter had to feel like presence, not like a filter.
The constraint
Presence had to work without a marker.
A life-size figure only feels real when it belongs to the room. The app had to find the floor instantly, with nothing printed for the camera to aim at.
FILM / ARXAR
Placing him in the room.
THE BREAKTHROUGH
First to find the floor without a marker.
Placing a life-size figure convincingly meant detecting the ground plane instantly, with nothing printed to aim the camera at. Built on Apple’s ARKit, the app found the floor on sight.
Full scale
Life-size presence is what made the photographs feel real.
WHAT HAPPENED
The most downloaded AR app on the App Store.
1 MILLION+
Downloads, at a four-star rating.
#1
Most downloaded AR app on the App Store.
COVERAGE
“AR Rahman launched AR app where fans can take pictures with him as if he was actually present in person”
Hindustan Times
“The music maestro is experimenting with AR to connect with his fans”
Deccan Chronicle
Client words
A. R. Rahman
Composer and artist
“ARxAR let fans meet me somewhere a concert never could: in their own room. It made a digital interaction feel immediate, personal and worth keeping.”
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