Software / Biju Janata Dal
Mo Naveen, Mo Ghare
A photograph with the chief minister, in 2.5 million homes.
A door-to-door augmented reality campaign that put a life-size Naveen Patnaik in living rooms across Odisha, then left each visit with a printed photograph.
Client
Biju Janata Dal
Year
2019
Discipline
Software
Homes
2.5 million
Services
AR, Field operations, Print
The brief
Take the chief minister door to door.
The BJD needed to reach households across Odisha personally, including communities far beyond the reach of a conventional digital campaign.
The constraint
The hardest-to-reach voters had the least connectivity.
The experience could not depend on a voter owning a smartphone or having reliable internet. It had to travel with field teams and make the encounter work inside the home.
Film / On the ground
A visit, door to door.
The visit
A hologram at the door.
Life-size, standing in the room, so the encounter felt like a visit rather than a leaflet. Then a photograph, printed on the spot, small enough for a wallet.
The photograph
For many, it was their first photograph of any kind.
In remote villages, households that had never owned a photograph received one — with the chief minister standing beside them. A digital encounter became something physical they could keep.
What happened
A state-scale campaign, delivered door to door.
2.5 Million
Homes visited across Odisha.
5,000
Field staff trained and deployed.
5 Million
Residents photographed with the chief minister.
Client words
Dr Amar Patnaik
Head, IT Cell, Biju Janata Dal (campaign period)
"Avantari turned a door-to-door campaign into a personal encounter at state scale. The hologram reached communities conventional media could not, and the printed photograph gave every visit something lasting."
Previous
← Dhyana 1Index
All Work