AI / AAM AADMI PARTY

Welcome Kejriwal

A chief minister who answered you personally. Face, voice and delivery, generated in the browser.

An AI-driven chat platform for the 2020 Delhi election, letting voters put questions to Arvind Kejriwal and hear him answer.

Client

Aam Aadmi Party

Year

2020

Discipline

Reach

6M+ views

Services

Conversational AI, synthetic video, web

The brief

A campaign cannot knock on every door.

Kejriwal was seeking a third term against a national opponent. The challenge was to let voters engage with him personally at the scale of Delhi.

The constraint

The answer still had to feel like him.

A sitting chief minister's face, voice and delivery were the interface. Any mismatch would collapse trust — and it had to work in a browser with nothing to install.

FILM / WELCOME KEJRIWAL

The chief minister, generated.

THE BUILD

A custom dataset of the chief minister.

High-definition audio and video recorded specifically to train the face, voice and language models. A sitting chief minister's likeness left no margin for error — expression, delivery and timing all had to feel exact.

No app to install

The platform ran anywhere a voter had a browser.

Green-screen studio session recording the chief minister's face and voice

What happened

Reached close to half of Delhi.

500,000 WEEKLY

Visitors to the platform at its peak.

6 MILLION VIEWS

Across the length of the campaign.

COVERAGE

“With the interactive Welcome Kejriwal digital campaign, Arvind Kejriwal steps into your home”

Firstpost

“The interactive ‘Welcome Kejriwal’ digital campaign highlights the work done by AAP in various spheres effectively”

The Quint

“The digital campaign “Welcome Kejriwal” uplifts a political campaign facing a stiff challenge”

NDTV

The campaign didn’t stay in the room.

The reporting view recorded 254,216 Direct users and 100,957 Social users—up 823% and 293% during the campaign.

Analytics reporting view of campaign traffic by channel

Client words

Vijay Nair

Former Communications In-charge, Aam Aadmi Party

“Welcome Kejriwal made a mass campaign feel personal. Voters could ask a question and receive an answer in the leader’s own face and voice, directly in the browser.”

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